Concept Designer

Posts tagged “swiss design

World Radio Newsletters

Nearly a year ago, I was hired as World Radio’s graphic designer. In addition to revamping and redesigning their logo, I became responsible for laying out and designing their quarterly newsletter.

This was no easy task. There’s a lot of history here since the newsletter has been in continuous publication since 1964. So, I needed to design a layout that felt familiar, but new, clean, and organized. Content-wise, much of the newsletter stayed the same (although this too is beginning to change). But now it’s presented in a more readable structure. The entire layout is based on modular grids, which helped a ton in achieving that Swiss design look.

These are the covers for the first 3 issues I designed. I decided to go with a color scheme that reflects the theme of each issue, and although it strays slightly from brand consistency, for something like a newsletter I think it works well. I had to think for a while about where I got the inspiration for this, and I finally narrowed it down to some nostalgia from my childhood: Zoobooks. And I don’t mean the new Zoobooks with the crappy, rainbow redesigned logo, but the old ones with the classic, heavy serif logo. Each issue had a front cover border and back that had a distinct unique color. I was always attracted to that.

At the end of the year, World Radio transitioned into being part of our new umbrella ministry, One Kingdom. So, all future newsletters will be under the One Kingdom banner, with a slightly altered design and a small change in typefaces (Helvetica Neue has replaced Lato).