Concept Designer

2014 American Advertising Awards

This will be my last post about the Advertising Awards. Design for the event is handled by one of the local designers in rotation, and it was Vantage’s turn this year. So I was tasked with designing the flyers, poster, social media banners, award certificates, and the award show program. I had a lot of free reign with this assignment, so long as I stuck to this year’s slightly Gatsby–ish theme. Had to be careful, though. There is such a thing as too much bombast.

Here’s the program. Again, I tried not to go too overboard with the theme. The main typeface is Lucida Sans/Lucida Sans Unicode, with Anchor Jack, Poiret One, and Voltaire used for display text. Color was kept to a minimum so that the “bright light” yellow would really stand out, with a desaturated blue for accents. My focus was on maximum legibility/readability and retaining a very graphic quality to the program. I know they look a bit small on the screen, and these are low–res jpegs, but these were fairly large at about 12×14.

Addy_program_1

Addy_program_2

So, then there was the award ceremony. I hauled in 7 awards myself for projects that I designed, including a bronze award for the Monroe Surgical daVinci Robot series of ads, a silver and 1st place People’s Choice for the Race for the Cure T-Shirt design, and a gold, 3rd place People’s Choice, a Judge’s award, and Best In Print for the Diabetes Placemat, which I had not previously posted on the blog. Here it is below:

VHP993_090414_Diabetes_Placemat_1

VHP993_090414_Diabetes_Placemat_2

All in all, not a bad night. This was my first time to participate in anything like this. I posted a pic earlier on twitter showcasing the awards (minus the silver award, which I forgot about). I’m pretty happy that the judges liked my designs, and I hope that I can continue to learn, grow, and improve.

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