I actually enjoy designing brochures. It’s something of a challenge marrying all that type with design elements and photos. I think it can be really easy to overwhelm the viewer with too much information or to make the brochure appear uninteresting.
This, along with print ads and other marketing collateral, was assigned to me in order to update the look of Monroe Surgical Hospital. The idea here was to give a quick overview of the facility and to present a clean, calm, modern tone. The typefaces used here are Avenir / Avenir Next, which also have been my favorites for a few months now.