This is part of a series of ads I designed that’s promoting the new Da Vinci Xi Surgical Robot at Monroe Surgical Hospital. I went to a press conference at the hospital and saw this thing for myself. It’s pretty impressive, and I was surprised to learn that we have 1 out of only 50 of these machines on the planet.
With these ads, I definitely wanted to play off the new design. The older model, the Si, is still a great piece of equipment, but looks like standard medical design that you would find anywhere. The Xi looks like an Apple product.
And, after all, ROBOTS ARE THE FUTURE.