Back in September, I was tasked with creating this poster for a flood relief benefit that was organized to help victims affected by the south Louisiana flood in mid-August. At the time, I had just read books on Massimo Vignelli and Michael Bierut, and I had been looking into Swiss grid design and their strong, successful use of Helvetica. I was ready to put what I had learned to use.
This 22×36 poster was one of the first results of that research and education. As always, I tried to keep it simple, bold, and readable/legible (yes, in the graphic design world these are actually two different things). The relief benefit was held at WFR Church, and I’m happy that we were able to help some of the many folks who lost everything they had in the flood.