MSH Robot Ad, Round 2
This is a follow-up to the earlier MSH Robot ad I did last year. This time both models were featured. No unnecessary design frills here. I kept it clean, simple, and legible.
Drone
Here’s the Drone race for Shattered. I had a lot of fun with this one. I started with some abstract shapes and then proceeded to make “parts” out of them with line. After drooling over Marko Djurdjevic’s work and his process that he’s been sharing on facebook, I’ve wanted to spend some more time with line art.
More races on the way!
Robots!
This is part of a series of ads I designed that’s promoting the new Da Vinci Xi Surgical Robot at Monroe Surgical Hospital. I went to a press conference at the hospital and saw this thing for myself. It’s pretty impressive, and I was surprised to learn that we have 1 out of only 50 of these machines on the planet.
With these ads, I definitely wanted to play off the new design. The older model, the Si, is still a great piece of equipment, but looks like standard medical design that you would find anywhere. The Xi looks like an Apple product.
And, after all, ROBOTS ARE THE FUTURE.
Derek G Poole 
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